From the get-go, I wanted to consider what differentiates Wayfarer from other travel apps.
Wayfarer is research-based and extremely rich in content. I came to the conclusion that it wouldbest to opt for more minimal design, allowing images and descriptors the primary voice in engaging the user. I wanted to limit the number of traditional app features as to not detract from imagery. I also started to focus on the personalization aspect, and strategies to encourage the viewer to consider themselves the navigator, rather than feel navigated.